Peanut butter whiskey4/16/2023 “Now it really brings me back to happy memories of my forgotten childhood. “Now understanding the culture, understanding the songs and watching the movies with my parents, which I hated before, I’ve realized there are a lot of life lessons and struggles that reminds me of what they’ve gone through in their lives,” he says. He and Brittany even took their young daughter to visit the Cambodian refugee camp that Yeng once called home. Through it all, Yeng has even learned to embrace his roots and reconcile with his difficult past. We found our crew, and at the end of the day, we’re just hoping that Skrewball brings more people together.” “But I found a team of people who believe in this company, and now we work together as a family. Skrewball created the Peanut Butter Whiskey Category and. “When you tell your parents, ‘Hey, I want to be in the alcohol industry,’ they’re like, ‘Oh my god, we have a black sheep on our hands.’” Yeng says. SKREWBALL is THE Original, innovative peanut butter proposition made possible by a unique process. Plus, the familiar flavor of peanut butter (in an ever-growing flavored whiskey category) pulls on some nostalgic heartstrings while also adding something new and exciting to popular cocktails like the Old Fashioned and Espresso Martini. A shrewd marketing strategy has involved partnerships with social media influencers, local bartenders, and well-known distributors around the country. In just two years, the company has sold over one million cases of their peanut butter whiskey, and in 2021, it achieved a mind boggling consumer retail growth rate of nearly 2,000%. Since launching Skrewball in 2019, the couple has seen their efforts pay off big time. “But was able to use her background to create the brand, using the understanding of my heritage, my story, why peanut butter is so important to me and my family, and used her chemistry background to formulate the world’s first peanut butter whiskey.” “No research and development team even got back to us,” Yeng says. Brittany Merrill-Yeng and Steven Yeng | Photo courtesy of Steven Yeng A lawyer and chemist, Brittany put her skills to the work helping Yeng bring his vision of a delicious-tasting peanut butter whiskey to life, and shrugged off rejections and naysayers along the way. Yeng’s parents owned a donut shop that Brittany’s mother would bring her to, and the two of them quickly created a friendship that has evolved into a lifelong partnership. Yeng says that growing up, he felt embarrassed of his Cambodian culture, refusing to watch movies or listen to songs from his home country-wanting so badly to fit in with the American culture he now saw around him at school.ĭespite Yeng’s difficulty fitting in as a child, it was actually during elementary school that he met his now-wife and business partner, Brittany. Reflecting on that time, Yeng says his family also felt the need to constantly fit the mold of the “model minority,” not acting up or standing out. OB Noodle House has been featured on several television shows, including Guy Fieri’s “Diners, Drive Ins, & Dives.Raised Buddhist, Yeng and his siblings were taught lessons about never resorting to violence or anger-instead choosing kindness. In a way, it’s like having a PB&J sandwich in an adult beverage at 35% ABV. Classic Whiskey flavors include vanilla, honey, toffee, grains, and stone fruits. And we get it that this might sounds crazy at first, but think about it. Skrewball Peanut Butter Whiskey is just what is sounds like - an American Whiskey infused with peanut butter. The owner and bartender (one guy) mixed up his own Whiskey infusion cocktail to go with the food he was serving. Well, there is a small restaurant in Ocean Beach, California - near San Diego - called OB Noodle House. Our story starts with the realization that many southeast Asian dishes are made with peanuts or are served with peanut sauce. It’s exactly what you expect - a peanut-infused Whiskey.
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